Instagram is a popular social media network with over 500 million daily active users. Since Instagram and Facebook share the same mother company, it has access to the same exact user base, as well as advertising platform. Instagram has its own organic benefits, but has all of Facebook’s paid benefits.
Facebook is the number social media network for business. It has more than a billion daily active users, and is no doubt the most widely used social media platform. Whether your goal is to gain more website traffic, brand awareness, lead generation or conversions, Facebook can make a remarkable difference in your strategy.
3. Facebook Messenger
Facebook Messenger is a part of the Facebook platform. It has its own features, though. If you want to send direct messages to your family and friends, you can utilize this on a regular basis. Several social media advertising companies in Malaysia are also helping business owners use it as part of their digital marketing strategy.
Twitter has more than 330 million active users monthly, and is one of the older social media networks. In this website, users can post videos or photos along with a short copy. Twitter is also popular for its real-time updates. If your business has an event, you can “live tweet” to update people from all over the world.
YouTube is a popular video platform allowing people to upload videos and watch them. Since it also has billions of active users, using this would give your business the opportunity to share company content with a wide range of audiences. Just like Snapchat, Instagram and Pinterest, this platform leverages on visual content.